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WORK
HISTORY
Ah-Ha! Media,
St. Petersburg, FL
Marketing Director
September 2006 - Present
Aided in the development of four training compliance
courses (Sexual Harassment, Ethics, Diversity, and Workplace Violence)
and currently market them to large companies throughout the United States.
Support all current clients with training needs and compliance issues.
Self-Employed
Freelance Copywriter/Designer
January 2000 - Present
Most recently provided advertising copywriting and creative concepts on
a contractual basis to Clarke Advertising and Public Relations in Sarasota,
FL. Clients included:
ClosetMaid,
Cure4Diabetes,
City
Place (luxury real estate development), and The
Cavanaugh Company.
Additionally, have completed short-term and long-term projects for the
Web, print, and direct mail/e-mail. Clients: LifeAdvantages,
Tampa, FL; CMS Assist, Tampa, FL, Adair
Greene Marketing Communications, Atlanta, GA.
TrueFire's
Mail Dog, St. Petersburg, FL
Sales, account management, copywriting and design ball juggler
February 2003 - September 2006
Generated 300+ new accounts. Trained all new clients to utilize “do-it-yourself”
email marketing platform. Supported all clients on an ongoing basis (marketing
tactics, copywriting, design and statistical analysis of email campaign
results). Acted as project manager for client's custom requests; coordinating
multiple parties input to final project, while managing deadlines and
budget needs. Developed sales tactics for acquiring new clients. Increased
gross profits in excess of 75% from spring 2003 to winter 2006.
HSN,
St. Petersburg, FL
Web Product Writer
November 2001-February 2003
Provided copywriting for product descriptions on hsn.com. Utilizing product
information and product details, formed enticing and compelling copy read
directly by consumer. Responsible for writing and editing the Today's
Special copy for mass email (1 million+ subscribers) and website home
page each day.
Aspen
Interactive, St. Petersburg, FL
Marketing Coordinator/Presentation Manager
January 2001 - October 2001
Provided copywriting, editing, and aesthetic support to all pitch and
presentation efforts. Assisted in the preparation and coordination of
pitches for new business acquisition and self-promotional materials and
events. Wrote copy for proposals, sales manuals, brochures, web tools,
emails, IVR scripts and web games. Participated on the Thoughtware® team
creating concepts for every area of the business.
EDUCATION
University of South Florida
Tampa, FL: Graduated December 2000
B.A., Mass Communications/Advertising, with a minor in Business Administration
B.A., Comparative Religious Studies
Graduated Magna Cum Laude, cummulative GPA: 3.78
University of Limerick
Limerick, Ireland: June-July 1999 (Overseas study program
- received certificate for travel writing and study of Irish authors.)
COMPUTER SKILLS
HTML, XML, MS Office (Excel, Outlook, Access, PowerPoint,
Word), Adobe Photoshop, Adobe Acrobat, Quark Xpress, Adobe Illustrator
PORTFOLIO
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